With a growing movement towards conscious consumption and an even more visible presence of activism on social media - everyone has a voice and you can be sure we’re all regularly using them! Every generation is now looking to the brands and companies that they love to take positive action towards restoring balance - be it environmental, equality, responsibility, ownership or a fairer approach to reward versus contribution. Each and everyone one of us wants them to “EMPOWER: US” to actively play our role.

We all want to make better decisions and there’s nowhere more relevant or easy to do that than with food choices.

Ultimately, everyone can vote with their forks. However, which decision should I be making? There’s a lot of information out there that can be confusing or conflicting: Should I cut plastic waste out altogether? But will that increase my food waste? What’s worse: plastic waste or food waste? We’re ready to be empowered to make better decisions around our food choices; be it through more information, scoring matrices, helpful reminders or nudging us in the right direction with informed alternatives.

This theme will explore the consumer trends and identities giving weight to prioritising “EMPOWERING: US”; the technologies, innovations and new form digital communities allowing us to reduce waste, improve our carbon footprint, as well as inform, empower and even nudge us in the right direction.

Topics for the theme: Conscious consumption, plant-based identity, flexitarian, voting with our forks, demographic driven trends (Gen z & Millennials), food waste, packaging, measuring & reducing carbon footprint, inequality, sustainable and commercial, reducing waste naturally, analytics & insights, nudging technologies, empowering local produce, accessible-quality, community & hyperlocal, NFTs, DAOs and more.