The tech, trends and landscape shaping how we interact with food and drink when we are “playing” and how the industry can adopt and leverage techniques found in the world of “play” to grow and build engagement around food. What can we learn from and how can we engage the gaming generation? What do we expect from our food and drink experience when we’re out socialising and having fun?

Themes include: about Gen Z, about Gen Alpha, gamification, the metaverse, gaming, web3, reward, loyalty, communities, experience economy (out of home, at home), new channels, multi-channel, social commerce, how digital and gaming is impacting our shopping experience and decisions & more.

YFood Trends Talk: “PLAY”

<p>Our world renowned YFood Trend Talks are high-energy, fast-paced whistle-stop tours landscaping industry-wide innovation, tech and trends, as well as exploring drivers, changes and shifts that give meaning to the current theme - PLAY.</p>

YFood Trends Talk: “PLAY”

YFood Trends Talk: “PLAY”

Event Speakers

Nadia El Hadery

Nadia El Hadery

YFood Trends Talk: “PLAY”