YFood Link-Up: Experts & All Members

Our famous Link-Up is a day dedicated to building connections to take your business to the next level. 

All of the YFood Club members can book-in to meet our experts. If you're looking for expertise from professional advisors, media and influencers, technical specialists and individuals with a wealth of experience making personal investments in the Food & Drink Industry - then this is a session you don't want to miss!

OUR EXPERTS

Nadia El Hadery, Founder & CEO, YFood

Nadia is a globally recognised expert in Food Tech and the Food and Drink Industry. Since setting-up YFood Nadia has provided insight, knowledge and expertise to anyone from BBC News to the One Show, as well as the world’s leading food brands, Food Tech startups and scaleups, investors, government agencies and more. Nadia believes that through education, collaboration and innovation – and the integration of technology – we can transform the food industry for the better.

Are you… Looking for input or feedback into the next steps, channels, opportunities or even threats for your business? Wanting to explore how you might fit into the future of food and what the tech, trends and innovations to help you thrive are? Trying to engage technology and new models into your sustainability strategy and communication? Considering new channels for your business? Trying to understand if the Metaverse is a viable opportunity? Managing growth and navigating the challenges that come with scaling a business? Or delving deeper into any other Food Tech related challenge or future of food trend? Then book-in to meet Nadia and she’d be happy to help.

Sami El Hadery, CIO, YFood

Sami is based in Asia and a seasoned entrepreneur with a strong track record in product development and emerging technologies in Travel, Entertainment and Food & Drink. Over the years, he has successfully launched (and exited) multiple businesses and established a vast network in Asia.

Sami has spent the last 20 years building businesses and one of his most notable achievements was founding Rokki, an in-flight entertainment, shopping, and Wi-Fi platform that secured a USD50M contract with AirAsia. He later spearheaded a joint venture with AirAsia, forming the ticketing platform AirAsiaRedTix, which sold over RM100M in tickets and ticketed some of the largest festivals, concerts and sporting events in Asia such as Rugby world cup, Ultra music festival and Guns N Roses to name a few.

One of his key strategies has been to build cost-effective tech and product teams in Indonesia. This has allowed him to build success quickly in launching apps: for example, he launched an on-demand drinks delivery app in Malaysia that quickly gained popularity and became one of the most downloaded drinks apps in the country. 

In addition to the drinks app, Sami has direct experience in building Food & Drink businesses, for example, he is the owner of Drop Coffee, a coffee kiosk franchise in Malaysia.

If you are interested in getting feedback on your product, on how to build a low cost product and tech team in Asia or looking to expand your business to Asia, Sami would be able to help you on your journey. In fact, we’re actively looking for epic companies looking to launch and grow their businesses in Asia.